Persuasive Virtual Touch in VR Shopping

UX research | VR

This study was my master thesis at Eindhoven University of Technology, in collaboration with Enversed VR Center. This study was later on further developed into a conference paper "Persuasive Virtual Touch: The Effect of Artificial Social Touch on Shopping Behavior in Virtual Reality", which was chosen as one of the ten papers in the International Workshop on Symbiotic Interaction in 2017, and was published later. I was the first author of the paper.